Product Design -
Optimized for Manufacturing

Outdesign is a product design and development company. We help startups, inventors and small businesses around the world create innovate, easy to manufacture products that stand out.


According to a study at Rolls-Royce, a product’s design determines 80% of it’s manufacturing cost. Keeping in mind the huge impact of product design on the overall business, we put DFM (Design for Manufacturing) at the core of our design philosophy.

Our holistic approach to product development enables us to create well balanced products that are much more than just look and feel.

As a demonstration of our philosophy put into actual practice for our clients, here is a

case study of how, when a client hired us and another designer to design the same part, not only did our design perform better and last longer but being highly optimized for manufacturing, it cost them 25 TIMES less to manufacture!

Charu Kalia

Charu is a co-founder of Outdesign. Formally trained as a software engineer, she brings 13+ years of experience working with startups as well as multi-national companies like Google, Dell, Hewlett-Packard and Evalueserve, wearing many hats and excelling at each task. 

When not working, she likes to pursue her artistic interests through drawing and painting.

Tarun Kalia

Tarun is a creative product designer and mechanical engineer, leading the new product development efforts for clients at Outdesign and brings a breadth of experience in both design and engineering.


He has been the winner of 2 international challenges by NASA’s Center of Excellence and Collaborative Innovation among several others. In his free time, he likes to work on his own projects, making and breaking things, going on long runs and being close to nature.

About Us

Outdesign is a product design & development company. We help startups & SMEs create innovate, easy to manufacture products that stand out.

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